Wet your whistle!

Who says communications audits are dry?

A number of weeks ago we were assigned a communications audit for Communications Planning Theory. I love marketing communications but to most people a communications audit sounds flavourless. With the deadline to choose a company approaching fast, the climate was tense.

A lesser group would panic in such a situation but we kept our cool. To make the work more palatable we agreed on Steam Whistle. I cannot stress enough how rewarding it is to do a project that requires a brewery tour (shame on me for having thought that the Turkey Farmer’s Association of Canada was the best choice ever!).



The tour went handsomely and we learned plenty about Steam Whistle.

Here are a few facts you may not know about the company:
● Steam Whistle is Canada’s #1 green brewery
● Airbrushed labels and thicker glass mean that the company can re-use their bottles approximately 35 times
● Their fancy 12 packs were rated by CBC as Canada’s 22nd best invention in 2007 and use no glue
● Their beer is naturally carbonated (that’s a good thing)
● Steam Whistle used to be called “Three Fired Guys”
● The original bricks that make the roundhouse were turned inside out because of graffiti

Now don’t think that because I gave you a few facts and a virtual tour you don’t have to do the real thing. Everyone should do the tour, plus I hear it makes a good lunch break. Heck, maybe if you're clever you can make it a project too.

Go let off some steam!

Wylie out…

Four signs that you may be a beer geek...

* You know what IPA stands for
* You know at least one variety of hop
* You are deeply alarmed by the global hop shortage
* You are constantly on the prowl for cask-conditioned ales